Case Study · One Aldwych, London

The Charlie and the Chocolate Factory afternoon tea stand, made by us.

We designed and made the stand at the heart of One Aldwych's Charlie and the Chocolate Factory Afternoon Tea in Covent Garden. Since it went into service it has been filmed by guests and creators and watched more than 1.3 million times.

  • 1.3MViews on Facebook
  • 219.7KLikes on TikTok
  • 65.3KLikes on TikTok
  • 17KLikes on Instagram
  • 105KFollowers on the Roald Dahl account that shared it

Shared by the people behind it

Featured by Roald Dahl and One Aldwych

The official Roald Dahl account and One Aldwych have both shared the afternoon tea, with our gold top hat and twisted column front and centre.

Official

Roald Dahl x One Aldwych

Instagram · @roald_dahl

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Official

One Aldwych

Instagram · @onealdwychhotel

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Gone Viral

The videos that took it to millions

Guests and London creators film the stand being carried to the table. These are the biggest, with the numbers they reached.

1.3M views

Facebook

Video by London Family Days Out

Watch on Facebook

219.7K likes

TikTok

Video by @volga_londonstories

65.3K likes

TikTok

Video by @londonfamilydaysout

17K likes

Instagram

Video by @volga_londonstories

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14K likes

Instagram

Video by @londonfamilydaysout

View this post on Instagram

Views and likes as shown on each platform in October 2026. Videos belong to their creators.

What We Made

A stand built to be carried to every table

Charlie and the Chocolate Factory afternoon tea stand with gold top hat candy floss holder, made by Prop Options for One Aldwych

Five-Star Hotel · One Aldwych, London

Charlie and the Chocolate Factory Afternoon Tea

A gold top hat candy floss holder on a twisted gold column, pink and navy pastry tiers, and a base that holds the chocolate dip and milkshake bottles.

Designed in CAD, made in our Dorset workshop and finished by hand, it is carried to the table and used at every sitting, day after day.

ClientOne Aldwych, Covent Garden, London
BriefA themed centrepiece stand for the Charlie and the Chocolate Factory Afternoon Tea
Made withCAD design, in-house 3D printing and machining, hand-applied gold finish
Built forDaily service: stable when carried, easy to load in the kitchen and easy to clean

Want a stand people film?

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